Marketing
To keep your practice healthy, you need to both grow your new patient base and increase the retention, loyalty and engagement of current patients. Get support for all aspects of practice branding and marketing, including helpful advertising tips, marketing guides, authorization forms and strategy checklists.
Marketing Resources
In the News
In-office discount plans: Legal requirements and other considerations

01/03/2019
In a dental economy dominated by PPOs, dentists are looking for ways to encourage patients, particularly those with limited coverage or no coverage at all, to seek the care they need. According to the ADA, access to dental insurance is the No. 1 predictor of a dental visit due to the patient’s ability to offset their out-of-pocket expense for oral health care. Read more >>

 

Easy steps to creating a more effective online presence for your practice

09/11/2018
Sixty percent of consumers conduct online research before going to a business’ website to weigh a purchase decision. Even if you have a new top-of-the-line site, people may never make it there if they don’t like what they see on popular review sites. If you don’t have an online presence or are questioning how strong it is, there are many simple steps you can take to begin creating a more favorable digital reputation for your practice. Read more >>

 

CDA Presents lectures will cover social media marketing strategies for every skill level

01/08/2018
Significant changes have occurred over the last 10 years in advertising and internet marketing, which means dental practices must adjust their strategies to reach potential patients. This May at CDA Presents Anaheim, author and international speaker Rita Zamora will lead two lectures designed to help dentists or their staff market their practice effectively through social media — no matter their current knowledge or skill level. Read more >>

 

Grow your patient base in a competitive market

10/11/2017
The rise in the number of dental school graduates equates to more dentists in both group and solo practices in your local area. And that means more choices for consumers, who are becoming even more discerning and have the digital tools to do so. How, then, does a practice grow and retain its patient base when the competition is fierce? Read more >>

 

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Lee BentzLee Bentz 
Practice Analyst
916.554.7318
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Marketing Tip
One of the best marketing sources is your own patient base. Be proactive in asking for patient testimonials and referrals. Be certain to obtain signed authorization to do so.